I’ll give you the bullshit answer first. It’s great if Apple comes into the market. It reinforces our vision and will bring more awareness to what we are doing.
Now here’s the honest answer: Apple can suck a lot of oxygen from any space they enter. If and when that moment comes in our market, we will have to rethink some things. It could be a good thing by driving more openness of content, or like I said it could suck the oxygen out of the market toward Apple. And we’d have to fight for the remaining scraps.”